Glossier blog post
BLOG POST
Publication:
Intothegloss.com, A website that shares where to buy the best makeup and why its the best. They commonly focus on how the products affect skin. Word Counts vary, but lists like the one below are very common; the use of visuals is a constant on the website.
Brand Tone: Glossier’s tone is playful and empowering. One of their catchphrases is “You Look Good,” which is a saying they put on all of their merchandise. They use words like you and us in a way to make the messaging feel more personal, therefore more effective.
Headline: It’s always been Glossier YOU
From putting on your blush before your graduation, to a balm dot com for your big promotion, Glossier has had the chance to grow and change with you. Glossier You is the essence of our brand, where all of our makeup highlights your beauty, not changes your foundation. From our skin-enhancing perfume to our skin tints, we hope our products make you feel more… well, you. Here are some ways our products have grown and adapted as you have, and how they can continue to illuminate the best parts of YOU.
Balm Dot Com
The Balm Dot Com is one of Glossier’s core products that has been with us since our start in 2014. Throughout the years, we have refined and perfected the Balm Dot Com formulation and packaging. Balm Dot Com works great on all skin tones and ages, giving your lips the hydration to get through the day.
Stretch Balm Concealer
Our stretch balm concealer is made to grow and evolve with you. The medium coverage and dewy finish give a youthful, glowy look on mature skin. Our skin-first formulations and ingredients supplement your imperfections, not cover them. The buildable coverage and extended shade range will fit perfectly into anyone’s daily skin routine.
Boy Brow
Our Boy Brow Grooming Pomade is a fan favorite for many reasons. One is simplicity; The brow pomade is very simple to apply and can be built for more or less coverage. The Boy brow also continues to work as you age and your hair changes. As you grow older, hair can change and become unruly and your eyebrows are no exception. Boy Brow can define and hold those without weighing them down.
Cloud Paint Blush
Our cloud paint gives the perfect blush look with just a little product. The dewy finish looks perfect on any kind of skin. The coverage is buildable and customizable, so you can decide how sun-kissed you want to be. Cloud paint is inspired by the most beautiful piece of art, a sunset. The most user-friendly blush under the sun is also one of the cleanest. Our cloud paint is dermatologist-tested and cruelty-free, so you know your makeup is doing good in all spheres.
Glossier You
A new fan favorite, Glossier You, is a skin-enhancing mist that smells like you, but better. The scent is not overpowering and can be worn on any occasion. With a mix of pink pepper and Ambrox, You smells a little different on everyone, but it always gives a sweet smell to your essence. Our founder, Emily Weiss, focused on the natural smell of skin, pheromones, and PH. The timeless smell is perfect for any stage of life, from the first day of high school to the last day of work.
Futuredew
Last but not least is another longtime favorite, our Futuredew skincare-makeup hybrid. Futuredew is everything we stand for, in a bottle. The serum gives you a dewy glow while hydrating your skin from the inside out. In a clinical study, 96% of users said they saw an improvement in their skin texture and radiance after four weeks of continued use. Futuredew can be used under makeup for a glowy base or as the whole routine for a quick dewy look. With nourishing oils and extracts, Futuredew is perfect for both young acne-prone skin and mature skin wanting to combat wrinkles. We also offer a Futuredew Solid illuminator, so you can throw the glow in your purse or pocket for any place life takes you.
People may think they aren’t who they used to be. We all grow and change, and sometimes that can feel scary. Glossier has been with you since 2014, and we will continue to produce high-quality skin-first products for anyone, from teens to elders, to use.
Glossier has always focused on one word: YOU. We aim to emphasize the beauty of you and rewrite the idea that makeup needs to cover who you truly are. Since our founding in 2014, we have grown with you, and we hope to continue putting out quality skin-first makeup to make you feel beautiful in every stage of life.
P.S. You look good ;)
